Shirley Coleman is Technical Director of NU Solve, working in business engagement in the school of Mathematics, Statistics and Physics at Newcastle University, UK. She is a council member of the Royal Statistical Society and chairs the Discussion Meetings Committee. She is a former President of the European Network of Business and Industrial Statistics where she currently chairs ukENBIS and the Statistics in Practice special interest group. She is co-author (with Andrea Ahlemeyer-Stubbe) of ‘Monetising Data — How to Uplift Your Business’ and ‘A Practical Guide to Data Mining for Business and Industry’. Her focus is on statistics and data science applications and she works with small to medium enterprises (SMEs) in knowledge exchange partnerships.